KreativeLion Blog

Your brand logo is the face of your company that tastefully represents who you are. It is an essential component of branding and is literally visible everywhere – on your office building, letter head, stamps, visiting cards, email signatures, your products and office stationery. To align the company vision and integral values with the logo design, any graphic design company in India is bound to include certain key components in the logo. So, here they are! 1.       Powerful yet, Balanced. Your logo is going to be everywhere and if its going places, then it should give out a powerful message. Strong and balanced logos are easy to adapt to products, stationery and advertisements. They are naturally appealing to the human eye. The FedEx logo is a great example of a balanced logo. No matter what you end up choosing - just text or graphic or both. Make sure you select the one that is attractive and effective in reflecting your business and its soul. 2.       Simplicity. “Si

Word of mouth has been the biggest influencer of purchasing decisions since the beginning of time. What’s evolved is that consumers who got reviews from family, neighbours and friends are now also reading and watching reviews of other buyers online. Who doesn’t like the assurance from a trustworthy source? Today every creative agency in India utilizes client testimonials for effective branding of businesses. Not just a social proof of quality, testimonials act like nano influencers. So, if we want to gain the attention and leads, we must know how to effectively utilize them and realize the advantages of reviews in branding. Advantages of Customer Reviews in Branding. 1.       They Drive Sales A study by Harvard Business School shows that reviews ultimately affect the reputation of the brand . The more positive it seems, the better the sales are. Customer reviews are a form of evidence to potential buyers about quality of the brand and encourages them to go for it. 2.