How Customer Reviews Help in Branding a Business
Word of mouth has been the biggest influencer of purchasing decisions since the beginning of time. What’s evolved is that consumers who got reviews from family, neighbours and friends are now also reading and watching reviews of other buyers online. Who doesn’t like the assurance from a trustworthy source? Today every creative agency in India utilizes client testimonials for effective branding of businesses. Not just a social proof of quality, testimonials act like nano influencers. So, if we want to gain the attention and leads, we must know how to effectively utilize them and realize the advantages of reviews in branding. Advantages of Customer Reviews in Branding. 1. They Drive Sales A study by Harvard Business School shows that reviews ultimately affect the reputation of the brand . The more positive it seems, the better the sales are. Customer reviews are a form of evidence to potential buyers about quality of the brand and encourages them ...